Digital Marketing Specialist

Smart Link is a leading system integrator and technology solutions provider headquartered in Dubai, UAE. With over 20 years of expertise, we deliver cutting edge Extra Low Voltage (ELV), IT, and hospitality technology solutions to hotels, commercial enterprises, and government sectors across the UAE and GCC. Our comprehensive services encompass design, installation, commissioning, and 24/7 technical support, specializing in networking, automation, security, energy management, and guest room management systems.

We are seeking a dynamic and results driven Marketing Executive to generate high quality leads for our ELV solutions through a blend of digital marketing strategies and proactive cold calling. This role will drive business growth in the tech sector.

• Lead Generation: Identify and qualify potential clients in hospitality, commercial, and government sectors through targeted digital campaigns and outbound cold calling.
• Digital Marketing: Develop and execute online marketing strategies (SEO, PPC, LinkedIn, Facebook, Instagram, email marketing, content creation) to attract and nurture leads.
• Cold Calling & Outreach: Conduct high volume cold calls, build rapport, and schedule meetings or demos to showcase Smart Link's offerings.
• Market Research: Analyze industry trends, competitor activities, and target markets in the UAE and GCC to refine tactics and identify new opportunities.
• Campaign Management: Track and optimize campaigns using tools like Google Analytics, CRM systems, and marketing automation platforms.
• Collaboration: Work closely with sales, technical, and project teams to align marketing efforts with business goals and ensure seamless lead handoff.
• Reporting: Monitor key metrics (lead volume, conversion rates, campaign effectiveness) and provide regular reports to management.

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in marketing with a proven track record in lead generation, digital marketing, and cold calling, preferably in tech, ELV, or B2B services.
• Strong understanding of digital marketing tools and platforms (Google Ads, HubSpot, LinkedIn Sales Navigator).
• Excellent communication and interpersonal skills for engaging prospects over phone and in writing.
• Results oriented with a hunter mentality for acquisition.
• Familiarity with the UAE/GCC market in hospitality, commercial, or government sectors is a plus.
• Proficiency in CRM software (Salesforce) and Microsoft Office Suite.
• Ability to work independently and as part of a multicultural team.

• Competitive salary and performance based incentives.
• Opportunities for professional growth in an innovative tech company.
• Comprehensive benefits package including health insurance, paid leave, and training programs.
• A collaborative work culture in our state of the art Dubai office.
• The chance to contribute to transformative projects shaping ELV and hospitality technology.

If you're ready to drive leads and fuel our growth, please send your resume and a cover letter outlining your relevant experience to . Include "Marketing Executive Application" in the subject line.

• Mid Senior level

• Full time

• Marketing and Sales
• IT Services and IT Consulting